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TaylorMade launch their new generation of drivers known as the SIM, SIM Max and SIM Max D, which will be available for pre-order on January 10 and in store from February 7, 2020. These will be accompanied by fairway and rescue models in each of the ranges.
The main new technology evolves around the impact area known as the speed generation zone, which is the last three feet before the club makes impact with the ball. TaylorMade have found a way to increase clubhead speed using aerodynamics. A new asymmetric sole design, enhanced Inertia Generator and a series of shape-inspired innovations work in unison to improve forgiveness while also increasing aerodynamics and clubhead speed at the most critical stage of the swing.
Tour players accelerate from 90mph to 120mph as they come into the hitting area. The new SIM drivers are engineered to improve aerodynamics through this area and what that improved clubhead speed means to you is more distance.
The SIM, SIM Max and SIM Max•D drivers all feature a raised crown and sole and like a formula one racing car this all helps to reduce drag and improve airflow around the clubhead as you complete your swing.
While a raised crown and sole improves aerodynamics, it typically comes with a trade-off in the form of higher CG projection. However, the SIM family of drivers counteract that with the Inertia Generator which is positioned low and back with a heavy steel weight at the rear of the club. This design element then helps move the CG projection very low, optimising launch angle and increasing MOI providing additional forgiveness.
With the advancements TaylorMade have been able to achieve with their carbon materials over the last 15-years of designing drivers they have again made weight savings in the crown and sole panelling which has enabled them to introduce the inertia generator that sits low and back in the club.
They have also kept and improved the twist face technology that helps straighten your ball flight, which is now know as the speed injected twist face and introduces three new key features, an Ultra-thin Titanium face with redesigned Inverted Cone Technology (ICT), a variable amounts of injected resin based on testing of the face and a proprietary algorithm to tune each head
Continuing its adjustability technology, the SIM driver features Sliding Weight Technology that allows for up to +/- 20 yards of draw or fade bias. And the 2° Loft Sleeve™ allows for the adjustment of loft, lie angle and face angles of the driver. The Loft Sleeve™ is available on all three models, while Sliding Weight Technology is only offered on the SIM model.