Born from years of research and development as well as
extensive player testing, TaylorMade Golf is proud to introduce the ATV (All-Terrain Versatility), a wedge created to offer golfers a simple choice to handle the multitude of shots and course conditions.
With its strategically designed sole geometries, the ATV
is the most versatile wedge in golf.
“Prior to the introduction of the ATV, the wedge is a
piece of equipment that traditionally forces a player to
sacrifice a certain shot type,” said Brian Bazzel, Product
Creation Manager for irons, putters and wedges. “The
ATV wedge is engineered to perform beautifully on a
multitude of different types of shots, including chips,
pitches, sand shots, full shots from fairway, out of the
rough, off bare-lies, flop shots and bump-and-runs.”
The ATV’s sole design was designed with every curve,
angle and edge serving a purpose to make the club more
versatile. Significant relief at the toe, heel and trailing
edge reduces resistance and changes how the sole reacts
with turf and sand, depending on how the club is
positioned at address and how much the face is opened.
Each ATV sole is slightly different, depending on the
Bazzel added: “You won’t find a bounce number etched
anywhere into the ATV clubhead because the sole takes
on different bounces depending on how you position
the club for the type of shot you’re hitting, including
where your hands are positioned in relation to the
clubhead and depending on whether the face is square
or to what degree it’s open.”
New Groove Design
The ATV wedge incorporates a new groove design
created by the company’s R&D department that
generates nearly as much spin as its previous highest
spinning groove ever, the Z, outlawed in high-level
competitions starting last year when the USGA & R&A
reformed its definition of acceptable groove design. In
addition, the flat areas between the grooves of the ATV
wedge clubface incorporate a micro-texture that helps
hold the ball to impart backspin.
Made of 304 stainless steel, the ATV wedge is offered in
TaylorMade’s non-plated tour satin finish in seven lofts:
50, 52, 54, 56, 58, 60, 64. Each sole is slightly different,
depending on the loft.
New Lamkin Wedge Grip
The ATV is equipped with Lamkin’s new wedge grip,
which extends farther down the shaft to provide
improved traction when you choke down “to the
metal,” and includes reference points to help create
consistency in how far down the grip you go when
choking down for certain shots.
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